TOBY KEITH HAD ALREADY SCORED COUNTRY HITS WHEN HIS LABEL REFUSED TO RELEASE THE SONG HE BELIEVED COULD CHANGE HIS CAREER. HE LEFT — AND “HOW DO YOU LIKE ME NOW?!” BECAME THE BIGGEST COUNTRY HIT OF 2000. By the late 1990s, Toby Keith was successful but frustrated. His 1993 debut “Should’ve Been a Cowboy” had gone to No. 1, and more hits followed. But years of label changes involving Mercury, Polydor and A&M left Keith increasingly unhappy with how his music was being handled. One point of conflict was “How Do You Like Me Now?!,” a song Keith had written with Chuck Cannon. Keith believed in it. His label did not want to release it. When his relationship with Mercury ended, Keith regained rights to several songs and took the material elsewhere. DreamWorks Nashville signed him, and producer James Stroud—who had worked on Keith’s early records—returned to the studio with him. *How Do You Like Me Now?!* arrived in 1999. The title track was released as a single and did exactly what Keith had believed it could do. In 2000, it spent five weeks at No. 1 on Billboard’s country chart and finished as Billboard’s No. 1 country song of the year. More importantly, it began a different phase of his career. At DreamWorks, Keith followed with records including “You Shouldn’t Kiss Me Like This,” “I’m Just Talkin’ About Tonight,” “I Wanna Talk About Me” and “My List,” establishing the run that turned him from an established 1990s singer into one of country music’s dominant stars of the next decade. The song Mercury had declined to back did not simply survive the label change. It became the record that Keith carried through the door to the most commercially powerful stretch of his career.
“Scroll down to the end of the article to listen to music.” TOBY KEITH HAD ALREADY SCORED COUNTRY HITS WHEN…