TRACY LAWRENCE HADN’T SEEN NO. 1 IN ELEVEN YEARS. THEN HE STARTED HIS OWN LABEL, RELEASED A SONG ABOUT FINDING OUT WHO YOUR FRIENDS ARE — AND TWO OF COUNTRY’S BIGGEST STARS SHOWED UP. By 2006, Tracy Lawrence already knew what it felt like to survive Nashville. During the 1990s, he had built a career on hits including “Sticks and Stones,” “Alibis,” “Time Marches On” and “Texas Tornado.” But country radio changed, label relationships changed with it, and the No. 1 records stopped coming. His last chart-topper had been “Time Marches On” in 1996. A decade later, Lawrence was no longer operating from the position he once held inside the major-label system. So he built another route. Lawrence founded Rocky Comfort Records with his brother Laney and began preparing *For the Love*, an album he could release with greater control over his career. The first single was “Find Out Who Your Friends Are,” written by Casey Beathard and Ed Hill. The song carried a simple test: when your life falls apart and you need someone immediately, who actually comes? Lawrence recorded the main version alone. But another version featured two friends whose careers had grown enormous during the years his own radio presence had faded—Tim McGraw and Kenny Chesney. The single was released in August 2006. It did not explode. It climbed. Week after week, month after month, the record remained on the chart until June 2007, when “Find Out Who Your Friends Are” finally reached No. 1 on Billboard’s Hot Country Songs. It had taken 41 weeks. The achievement broke a record at the time for the slowest climb to No. 1 in the chart’s history and gave Lawrence his first chart-topper since 1996. More than ten years separated the two. The comeback also arrived without the machinery that had powered his 1990s peak. Rocky Comfort was an independent operation competing for the same radio space as Nashville’s largest companies. Then the song created one more moment. At the 2007 CMA Awards, Lawrence performed it with McGraw and Chesney. The collaboration later received the CMA Award for Vocal Event of the Year. By then, the title had acquired a meaning no songwriter could have planned when it was written. Lawrence had spent years watching the industry around him change. When his independent record finally reached the biggest night in country music, the two men standing beside him were not executives who had engineered the comeback. They were the friends who had answered when he called.
“Scroll down to the end of the article to listen to music.” TRACY LAWRENCE HAD NOT SEEN NO. 1 IN…