At 403 Chester Avenue in Bakersfield, the names Buck Owens and Merle Haggard appeared inside a publishing catalog rather than on a theater marquee. The songs could travel anywhere. The Beatles recorded “Act Naturally.” Ray Charles turned “Crying Time” into a soul record. Dean Martin and the British duo Peter and Gordon also reached into Buck’s catalog. Each version carried part of the revenue back to Blue Book Music—the company Buck had built far from Nashville’s publishing offices. The business began in 1957, when Owens and songwriter Harlan Howard started writing together. Their division of labor was often simple: Howard concentrated on lyrics; Buck worked on melodies. They formed Blue Book to publish the songs themselves rather than surrendering every copyright to an established company. When Howard moved to Nashville to concentrate on writing, Buck assumed control of Blue Book. What began as protection for two young writers expanded into an institutional base for the Bakersfield Sound. The catalog eventually included songs written by Owens, Merle Haggard, Bonnie Owens and Red Simpson. Buck understood that a hit created several kinds of income. A recording paid the performer, but publishing continued paying when another singer cut the song, when it was broadcast, or when it crossed into another market. As country, pop and R&B artists began recording his compositions, ownership became as important as chart position. By the end of the 1960s, Blue Book ranked among the leading country publishers and reportedly tied Nashville institution Acuff-Rose for BMI’s top country publishing honors. Buck surrounded it with other businesses: radio stations, a booking operation, a printing company and production interests. Bakersfield had developed more than a competing sound. It was beginning to possess some of the machinery required to circulate that sound. The arrangement was not always gentle. When Haggard needed money, Buck advanced it in exchange for a share of “Sing Me Back Home”—a transaction Haggard later resented. The same system that protected songs could also give leverage to the person controlling the checkbook. In 1984, Tree International purchased Blue Book and its companion catalog in one of Nashville’s largest publishing transactions of the period. By then, the Bakersfield Sound had already altered country music. Blue Book preserved the other half of that history: the moment its songs stopped traveling east empty-handed.
“Scroll down to the end of the article to listen to music.” THE COMPANY BEHIND THE BAKERSFIELD SOUND At 403…